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Creating Your Perfect Explainer Video: A Step-by-Step Guide

Explainer Video Production process illustration

It was a bright and sunny morning when John, a small business owner, decided to create an explainer video to showcase his company's services. As he sat down to do some research, he realized that he had no idea how to start the process. After some initial hesitation, he finally decided to reach out to a professional explainer video company to help him out.

Step 1: Discovery and Planning of the Explainer Video

The first step in creating an explainer video was the discovery and planning phase. John spoke to the team of experts at the explainer video company who guided him through a series of questions to help understand his business, target audience, and goals. They helped him develop a comprehensive script that explained the unique value proposition of his business in a simple and concise manner.

Step 2: Storyboarding and Conceptualization

Once the script was finalized, the team began storyboarding and conceptualizing the video. This step involved creating a visual representation of the script, where the team illustrated the different scenes, characters, and actions that would take place in the video. John was involved in this process, and he provided feedback on the different elements of the storyboard.

Step 3: Voiceover and Animation

With the storyboard in place, the team began the process of recording the voiceover and animating the video. John was pleased to see how the voiceover brought the script to life and how the animation added a layer of visual interest to the video. He was given regular updates on the progress of the video and was asked to provide feedback at each stage.

Step 4: Post-Production and Final Touches

Once the animation was complete, the team began the post-production process. This step involved adding music and sound effects to the video to make it more engaging and professional. John was given the opportunity to review the final version of the video and make any last-minute changes before it was released.

Step 5: Launching and Measuring Success

The final step in creating an explainer video was launching it and measuring its success. John's video was released on his company's website, social media channels, and other relevant platforms. He was able to see the video's impact on his business through analytics tools that measured the number of views, engagement, and conversions generated by the video. He was happy to see that the video helped increase his brand awareness and sales.


In conclusion, creating an explainer video is a comprehensive process that involves several stages. From discovery and planning to post-production and measuring success, every step of the process is essential to creating an engaging and effective explainer video. As a client, it's important to work closely with the explainer video company and provide feedback at every stage to ensure that the final product meets your expectations. With the right team and approach, an explainer video can be a powerful tool to help you tell your story and grow your business.


About the author

As an experienced architect turned entrepreneur, I know how important it is to communicate complex ideas in a simple and engaging way. That's why I started "Aron Explainer Videos" which specializes in creating animated explainer videos for startups and businesses.

With over 10 years of design experience, I've worked with a wide range of clients across different industries, helping them communicate their message through creative and effective visuals. My team and I are passionate about creating high-quality videos that not only look great but also deliver results.

If you're interested in learning more about how we can help your startup or business with an explainer video, please don't hesitate to get in touch. We'd love to hear from you!

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