Custom Animation for Tech: The Smartest Way to Explain Complex Products
- Roxana A
- Sep 2
- 3 min read
Tech companies are innovators — but with innovation comes complexity. APIs, cloud platforms, SaaS workflows, encryption protocols… explaining them clearly? That’s the real challenge.
This is where custom animation steps in.
In this article, we’ll break down how custom animation helps tech brands translate complexity into clarity. We’ll cover the key benefits, real-world use cases, and why visual storytelling is one of the most powerful tools in your content and communication stack.
Why Tech Messaging Is So Difficult
Whether your product is software, a hardware-software hybrid, or a fully cloud-native platform, chances are it includes:
Abstract processes
Invisible infrastructure
Technical jargon
Layered user journeys
Explaining these with text or static visuals is like describing a movie with a spreadsheet. Animation bridges the gap between your deep-tech solution and your audience’s understanding.
Custom Animation for Tech: Making the Abstract Tangible
Custom animation for tech turns the invisible into the understandable — and the complex into the compelling.
It visualizes the unseen Animation shows how cloud services sync, how APIs connect, or how data flows — things you can’t film in real life.
It builds logical flow Instead of overwhelming viewers with detail, animation walks them through your concept one step at a time, making your messaging digestible and persuasive.
It combines education with emotion Custom visuals and motion build trust and excitement. You're not just explaining — you're storytelling.
Benefits of Custom Animation for Tech Companies
Faster Buyer Understanding A 60-second explainer can communicate your value proposition faster and more clearly than a 10-slide deck.
Better Conversion Rates Animated explainer videos increase time on page, reduce bounce rates, and encourage users to take action.
Stronger Investor Pitches Want to show how your backend architecture delivers real-world value? Animation helps you demonstrate both vision and logic in one go.
Onboarding and Support Use animation to guide users through initial setups, product features, or troubleshooting — reducing churn and support tickets.
Scalable Sales Enablement Create a video once and reuse it in pitch decks, landing pages, emails, webinars, and demos.
Real-World Example: Undagrid UNO
The challenge Undagrid wanted to explain UNO — a BLE-based asset tracking platform that works without fixed gateways. The concept was revolutionary, but hard to visualize.
The solution We created a custom animation that:
Explained how BLE tags interact with mobile phones
Illustrated the real-time cloud sync
Showed both indoor and outdoor use cases
Ended with a clean, confident CTA
Result The animation became central to Undagrid’s sales efforts, helping them educate prospects and close faster.
Where to Use Animation in Your Tech Marketing Funnel
Pre-launch or product teaser Introduce your solution visually before your audience even knows they need it.
Website landing pages Boost engagement and reduce confusion on high-traffic pages with short explainers.
Sales presentations Explain functionality or infrastructure in less time — with more clarity.
Investor decks Turn diagrams into story-driven visuals that excite and inform.
User onboarding Help users succeed quickly with walk-throughs that simplify first-time use.
Template vs. Custom: Why It Matters in Tech
Templates may work for general-purpose videos. But tech products aren’t one-size-fits-all — and neither is your communication.
Custom animation for tech is built around:
Your product’s unique architecture
Your branding, voice, and tone
Your ideal audience’s knowledge level
Custom isn’t just prettier — it’s smarter. It reflects your product, values, and UX in motion.
What the Process Looks Like
At Aron Animation, we specialize in working with tech brands to take ideas from concept to clarity. Here’s how it works:
Scriptwriting We craft a compelling narrative from your technical input — accurate, engaging, and concise.
Storyboarding We map out your message visually, so you see exactly how the story unfolds.
Style Frames Custom illustrations are designed to match your brand and explain your concept effectively.
Animation The magic happens. Visuals come to life with motion, transitions, and precision.
Sound Design Voiceover, music, and effects complete the experience with polish and energy.
Final Thoughts: A Smart Investment for Tech Brands
Animation isn't just visual fluff — it’s a business tool. When done well, it reduces complexity, increases clarity, and drives conversions.
In the tech world, where you’re often selling the invisible, custom animation becomes a competitive edge.
It’s how you show value — faster, smarter, and with a little more spark.
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