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What Is An Explainer Video?

explainer video illustration

An explainer video is the fastest and most engaging way of presenting a new service or product.

It should tell a story. Most of the animated explainer videos include the following same components: the problem, solution, how it works, and lastly, the call to action.

They’re short, meaning a viewer can get information in about 1 minute compared to the time it would take them to read the same content. There’s also less effort on their part since they don’t have to read anything.

You can test it to prove it. Write a blog post, use that post as a basis for the script of an explainer video, and then use it for a podcast. Present all three to a select number of participants, and it’s more than likely people will choose the video over the podcast or blog post. This means you’ll get more people checking out your material.

How Effective Are Explainer Videos?

First, let’s talk about how effective they are: Crazy Egg created an explainer video that helped generate €21,000 of additional revenue per month.

That’s not bad for a single video that probably cost around 4000 € Dropbox increased conversions by 20%. With their video being viewed over 750,000 times in a single month alone, that translates into quite a few more sign-ups for their service.

These are just a few examples that show how effective explainer videos can be for telling a company’s story and explaining what they do. So why are they so effective?

Why Are They So Effective?

Explainer videos are so effective because they combine audio and visual stimuli to explain a concept in a simple and understandable way. Instead of just providing text or audio, they use both, which is proven to increase message retention.

When auditory senses alone are stimulated, people retain about 10% of what they’re told, but when both visual and auditory senses are stimulated, that number goes up to 68%.

That’s a 580% increase in retention!

These videos simplify complex concepts so that a person can get a grasp of the important features. When a person understands what you’re selling, they’ll likely buy it.

Entertaining and informing people is the quickest route to conversions, and explainers do both.

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