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Custom Animated Videos That Clearly Explain Your Product

From explainer videos and product demos to ads - we craft videos that turn complex tech into clear, compelling stories.

Case Study - Otentica

Otentica was founded to speed up, facilitate and make the screening of candidates and employees more secure. Otentica's software help HR professionals, and organizations go through screening processes more efficiently.

 

​Otentica commissioned 2 videos: a 30-second explainer video and a 15-second ad.  The videos are integrated into their marketing campaign and are used on their website, social media, email, LinkedIn chat messages, and advertisements.​

Industry: HR Tech | Client: Otentica
Deliverables: 30-sec explainer & 15-sec ad
Use Cases: Website • Email • Social • LinkedIn outreach • Paid ads

The process was professional and communication was very easy. We had planned meetings every week, where Roxana gave us updates on the status, listened to our feedback, and adapted the work accordingly.  We are very happy with the video!

Co-Founder Otentica

Francis van Rooij

Francis van Rooij , Co-Founder Otentica
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After deciding on the direction, a clear, and compelling script is developed

Step 1: Script

The storyboard will define the main scenes. It will consist of a series of sketches that outline the plot

Step 2: Storyboard

This part is the most time-consuming. It’s the step where the concept is put into motion

Step 4: Animation

These custom illustrations will give you a glimpse of what your final video will look like. 

Step 3: Style Frames

The Process

We'll go through the step-by-step process for creating this animated video

HOW IT WORKS

Step 1: The Script

The first step is to define the goal of the video, the audience, and the viewing channels.


We develop a compelling script with a professional copywriter based on the

problem-solution-features-call-to-action framework.


The client reviews this and we implement the changes. 

CTA

Geautomatiseerde pre-employment checks met Otentica. 

Bezoek de website en  ontvang 3 gratis screenings. 

 

Otentica.nl

SOLUTION

Optimaliseer je pre-employment screening proces met Otentica’s geautomatiseerde oplossing.

FEATURES

Ontvang 100% betrouwbare kandidaatgegevens van sectoroverschrijdende registers in Nederland. Diploma’s, beroepskwalificaties en identiteitsgegevens binnen enkele minuten geverifieerd. Optimaliseer je candidate experience.

PROBLEM

 Heb je een inefficiënt screening proces? 

 En wil je 100% zekerheid dat je vakbekwame mensen aanneemt? 

Step 2: The Storyboard

After getting the green light on the script, the visuals are sketched out.

Step 3: The Style Frames

After review and approval of the sketches from step 2, the illustrations are developed. This is the base for the animation. They have the same visual style as the company so the end video fits seamlessly into the company brand.

Step 4: Animation

This part is the most time-consuming. The animation assets are prepared and animation begins in After Effects

VIDEO PACKAGES

High-converting animation for high-growth tech teams.

Clear. Custom. Conversion-driven.

Silver

Quick Impact Ad

€2,200

Ideal for performance marketers. Fast, punchy, scroll-stopping.

  • 15-second animated ad

  • Conversion-focused script (Dutch or English)

  • Custom illustration & animation

  • Animated logo

  • Voiceover (native, professional)

  • Sound design tailored to your brand

  • Unlimited feedback rounds

  • 3-week turnaround

💡Great for paid campaigns, product launches, or retargeting.

Gold

Signature Explainer

€3,800

Our most popular package. Clear storytelling that converts.

  • 60-second animated explainer

  • Strategic scriptwriting (Dutch or English)

  • Custom illustration & animation

  • Animated logo

  • Voiceover (native, professional)

  • Branded sound design

  • Unlimited feedback rounds

  • 7-week delivery

💡 Use on landing pages, sales decks, onboarding, and more.

Platinum

Launch Campaign Suite

€5,800

For SaaS brands ready to scale with a full visual content arsenal.

  • Full explainer video (60 sec)

  • Ad variant (15 sec)

  • 5 branded social media animations

  • 5 custom social media illustrations

  • Conversion-focused script (Dutch or English)

  • Full custom animation & art direction

  • Voiceover & sound design

  • Unlimited revisions

  • 10-week production timeline

💡 Perfect for launches, funding announcements, or rebrands.

Clarify Your Product. Convert More Customers.

If your tech product solves big problems, it deserves to be understood. Let’s build a video that speaks your customers’ language - and drives action.

📅 Book a 15-minute call below
or email roxana@aronanimation.com
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