Custom Animated Videos That Clearly Explain Your Product
From explainer videos and product demos to ads - we craft videos that turn complex tech into clear, compelling stories.
Case Study - Otentica
Otentica was founded to speed up, facilitate and make the screening of candidates and employees more secure. Otentica's software help HR professionals, and organizations go through screening processes more efficiently.
Otentica commissioned 2 videos: a 30-second explainer video and a 15-second ad. The videos are integrated into their marketing campaign and are used on their website, social media, email, LinkedIn chat messages, and advertisements.
Industry: HR Tech | Client: Otentica
Deliverables: 30-sec explainer & 15-sec ad
Use Cases: Website • Email • Social • LinkedIn outreach • Paid ads
The process was professional and communication was very easy. We had planned meetings every week, where Roxana gave us updates on the status, listened to our feedback, and adapted the work accordingly. We are very happy with the video!
Co-Founder Otentica
Francis van Rooij
After deciding on the direction, a clear, and compelling script is developed
Step 1: Script
The storyboard will define the main scenes. It will consist of a series of sketches that outline the plot
Step 2: Storyboard
This part is the most time-consuming. It’s the step where the concept is put into motion
Step 4: Animation
These custom illustrations will give you a glimpse of what your final video will look like.
Step 3: Style Frames
The Process
We'll go through the step-by-step process for creating this animated video
HOW IT WORKS
Step 1: The Script
The first step is to define the goal of the video, the audience, and the viewing channels.
We develop a compelling script with a professional copywriter based on the
problem-solution-features-call-to-action framework.
The client reviews this and we implement the changes.
CTA
Geautomatiseerde pre-employment checks met Otentica.
Bezoek de website en ontvang 3 gratis screenings.
Otentica.nl
SOLUTION
Optimaliseer je pre-employment screening proces met Otentica’s geautomatiseerde oplossing.
FEATURES
Ontvang 100% betrouwbare kandidaatgegevens van sectoroverschrijdende registers in Nederland. Diploma’s, beroepskwalificaties en identiteitsgegevens binnen enkele minuten geverifieerd. Optimaliseer je candidate experience.
PROBLEM
Heb je een inefficiënt screening proces?
En wil je 100% zekerheid dat je vakbekwame mensen aanneemt?
Step 2: The Storyboard
After getting the green light on the script, the visuals are sketched out.
Step 3: The Style Frames
After review and approval of the sketches from step 2, the illustrations are developed. This is the base for the animation. They have the same visual style as the company so the end video fits seamlessly into the company brand.
Step 4: Animation
This part is the most time-consuming. The animation assets are prepared and animation begins in After Effects
VIDEO PACKAGES
High-converting animation for high-growth tech teams.
Clear. Custom. Conversion-driven.
Silver
Quick Impact Ad
€2,200
Ideal for performance marketers. Fast, punchy, scroll-stopping.
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15-second animated ad
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Conversion-focused script (Dutch or English)
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Custom illustration & animation
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Animated logo
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Voiceover (native, professional)
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Sound design tailored to your brand
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Unlimited feedback rounds
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3-week turnaround
💡Great for paid campaigns, product launches, or retargeting.
Gold
Signature Explainer
€3,800
Our most popular package. Clear storytelling that converts.
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60-second animated explainer
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Strategic scriptwriting (Dutch or English)
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Custom illustration & animation
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Animated logo
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Voiceover (native, professional)
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Branded sound design
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Unlimited feedback rounds
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7-week delivery
💡 Use on landing pages, sales decks, onboarding, and more.
Platinum
Launch Campaign Suite
€5,800
For SaaS brands ready to scale with a full visual content arsenal.
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Full explainer video (60 sec)
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Ad variant (15 sec)
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5 branded social media animations
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5 custom social media illustrations
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Conversion-focused script (Dutch or English)
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Full custom animation & art direction
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Voiceover & sound design
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Unlimited revisions
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10-week production timeline
💡 Perfect for launches, funding announcements, or rebrands.
Clarify Your Product. Convert More Customers.
If your tech product solves big problems, it deserves to be understood. Let’s build a video that speaks your customers’ language - and drives action.